A website makes you look professional

84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has.

You can show potential customers what they’ll get when they work with you by displaying high-quality photography on your website. You can also use your website design, along with the featured images, to give people a sense of what it feels like to enter your physical location. This works particularly well if your brand is closely tied to the "feel" of your location, like the Canadians business.

A website is a great place to make your contact information easily available to potential customers. You can even publish your contact information in a header or footer so it appears on every single page.